Mobile devices are competing with traditional advertising like billboards for consumer attention. (image by fschroiff)
Signs and billboards often vie for our attention while we’re out and about. These can be thought of as predecessors of mobile marketing. As our glances turn towards our own smart phones and tablets, these devices have become a natural destination for advertising and engagement.
Mobile marketing is marketing that engages people where they are, and when they’re interested in making a purchase. No wonder it has gained status as a business buzz term.
But what is mobile marketing? It can be thought of as a catchall term for practices including mobile websites, QR Codes, text messages, mobile apps, and location-based marketing.
In this post, we’ll go over the individual elements of mobile marketing, and give you an idea of what they can offer your business. Read the rest of this entry »
