We generally assume that webpages are found through search engines like Google. Digital marketers, therefore, put a lot of effort into making sites rank highly in Google search results. But as the Internet becomes more social with the success of networks like Facebook and Twitter, it could be other Internet users who determine if your site gets found, and your goods and services sold.

While search engines are still important for websites, social discovery promises to be an upcoming way to get found online. It’s telling, for instance, that Google, the largest search engine by far, has hedged its search dominance with its new “social search” capabilities that allow users to find content posted on Google’s social network Google+.

In this post, we’ll describe why social discovery works, what viral loops are, and how these concepts can help drive visitors to your site. Read the rest of this entry »

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

A lot can happen in five months! Roberto is interested in testing out at least some of the 35 most interesting and useful WordPress plugins released since September 2011. Included in the list is: a plugin that replaces the default comments widget with the Facebook Comments widget; a plugin that regularly backs up your website; and a plugin that helps secure your WordPress page. And now that you’ve got a bunch of new plugins, the Plugin Performance Profiler (or P3) will measure the impact of your plugin on your site’s load time.

Daveed is a little weary about Google’s changes to its privacy policy that will let it track consumers across its many online products such as YouTube, Gmail and Google Search. According to a Washington post article, Google will be amalgamating its data to create a more complete picture of its users. Many think this goes too far, especially because they won’t be able to opt out of being tracked. It may be little consolation, but Google wants to use this extra information to do “cool things”. (If you want to know what Google already thinks of you, check your interest and age profile.)

Brent was able to exchange some ideas on how to use Facebook to drive engagement at Dx3 Canada, a Toronto trade show dedicated to digital marketing, advertising and retail. One company that is using Facebook well is Etsy, an online marketplace that created an app which suggests items to you based on the likes and interests of your Facebook friends. This is supposed to make shopping for gifts easier, but it also helps make Etsy a more attractive site to buy from. With 18 million Canadians active on Facebook, companies stand to benefit from using the platform — preferably with a some elegance and creativity.

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Kobayashi Online – Around the Office

Eva is impressed with the minimal and clean site Fontsmith created to celebrate its 10 years creating custom fonts. In addition to the great website, Fontsmith has published a limited edition box-set of booklets it has produced over the past decade. What better way to celebrate beautiful fonts and 10 years in type?

As further proof that Daveed appreciates HTML5 on a deeper level than the average Web surfer, he drew our attention to a Google case study of how the Stanisław Lem doodle was built. In celebration of Lem’s impressive career as a science fiction writer, philosopher and satirist, Google created an interactive animation that demonstrates some of the considerations that went into programming the doodle using HTML5, the Internet’s new Web standard.

Roberto found out this week how people look at Facebook profiles — literally — thanks to a study that tracked where peoples’ eyes went when looking at social media profiles. According to the study, profile pictures garnered the most attention on Klout, Facebook and StumbleUpon, however, on LinkedIn, unsurprisingly, job title gets more interest. People are also very interested in who you know based on the attention they pay to the thumbnails of friends seen on social profiles. And, finally, people are most likely to see content close to the top of each page, so if it’s important, don’t make them scroll down.

Daveed found out that Google is making its search results more social. When signed into Google+, Google searches now include posts and uploaded items like photos from you and your friends. So now when you search for “Awesome things you can do with a paperclip”, for instance, you’ll find out what the budding MacGyvers on Google+ have done with a paperclip. We’re partial to the paperclip helicopter.

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Roberto found out a few ways to thoroughly secure a WordPress-based site. Some tips include never using the default “admin” user name, installing the WP Security Scan plugin, and protecting the wp-config.php file. Choosing a secure password is also important, so pick something better than “guest”.

Daveed is interested in the drama that’s unfolding as Barnes & Noble claims Microsoft is trying to stifle competition among mobile devices through patent law, and asking the US Department of Justice to investigate. Many companies that sell devices based on Google’s open-source Android operating system have agreed to Microsoft license fees. However, Barnes & Noble, which recently launched its Nook Color eReader, has refused upping the stakes of this patent debate. Patents are supposed to protect inventors and some argue that the high value of patents could be incentive to innovate and create new patents, but others say patent cartels could unfairly hobble competitors. Given the money and principles at stake, it will be interesting to see which side wins.

Wayne is not alone in thinking that Google’s search encryption is an SEO game changer at least for analytics. Forget about drill-down analytics reports with data on inbound search strings, or where visitors came from — this information is now off-limits. And while we’re happy that encryption provides consumers more privacy, referrer blocking won’t be happening with paid Google ads, meaning there’s arguably a double standard where those who buy ads get better analytics — and more visitor information.

Eva saw Google take the stage this week with Google Music, a new cloud music service that is expected to compete with Apple’s iTunes platform. Google Music promises a new Web Music player and Android Music app are available now in the Android Market. It has also added a social element where you can share music you buy with for free on Google Plus. Interestingly, iTunes, currently the top online music store, added a social network known as Ping last year. As the online music store battle ensues, let’s hope these companies’ tactics ultimately help more artists get compensation for their music.

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Images of this week's Around the Office post

Brent found out that Google now indexes more comments and other dynamically loaded AJAX and JavaScript content. According to a Digital Trends report, website comment systems that use Facebook to sign in can now be fair-game for Google searches. This is bad news for people wanting to rant about their boss because comments could now be traced back to you, but it could be good news for search engine marketers because blog comments can now give a website a search boost.

Roberto found Sawyer Hollenshead’s tips on building WordPress themes as a business to be a great resource for developers who are considering getting into designing themes around the WordPress content management system and blogging platform. Among the important takeaways was to build a solid user base by prompting whoever downloaded his free themes to join an opt-in newsletter, to develop a list of people who might buy premium themes later on.

Also, Roberto wasn’t surprised this week that crowd favourites WordPress, Joomla!, and Drupal were among the top 10 content management systems according to web designer depot. What was interesting was the rest of the list, which features more obscure platforms that offer some advantages because of their support, feature set, and ease-of-use. This list is a good reminder not to overlook platforms like ExpressionEngine and Umbraco in favour of more conventional choices.

Daveed is excited about the latest release of jQuery, the javascript library behind many of the interactions and animations in some of the best websites. jQuery 1.7 sees the introduction of the .on() and .off() APIs, which make attaching events (such as “.bind ()” and “.delegate()”) to a document in jQuery simpler and shorter to type. It also offers built-in support for using HTML5 tags in browsers that aren’t compatible with HTML5, so that new HTML5 tags such as <section> work with older versions of Internet Explorer.

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

This week Roberto found a great summary of some simple practices to make a WordPress site more visible in the eyes of search engines. Including keywords in page titles and headings, install an SEO plugin, and use descriptive tags and keywords were all among the top 10 tips.

We’re very happy with the current WordPress plugin Formidable Forms, but to make it even better, we suggested that the developers, Strategy 11, add a query parameter after the form has been submitted. This would help us collect data for analytics purposes. Strategy 11 helpfully obliged, telling us this feature will be added in a future release. We’re eagerly anticipating it!

If you don’t have words to describe something, you certainly don’t have words to search for it. An image may be the answer thanks to Google’s new image-based search, which lets you simply drag and drop an image file into the search bar and wait for the results. Wayne finds it great for finding a specific location, such as identifying the places vacation photos were taken.

You can now play your favourite classic arcade games in the Google Chrome Web browser thanks to an adaptation of the popular game emulator MAME. Daveed has been checking out the case study which explained the process of porting MAME to run in the Chrome Web browser in only four days. Understanding the the particular technical challenges sweetens the experience of playing classics such as Star Fire or Robot Bowl.

Brent has lots of experience with BlackBerry phones, but he’s afraid the name of its new operating system, BBX, is lackluster. He agrees with commentary by brand identity expert Andris Pone, who wrote this week: “BBX is a meaningless, boring name that suggests a lack of any technology that can compete with that on the iPhone.” And while the software itself seems to be impressive, it seems that BlackBerry has squandered a precious opportunity to tell a compelling story using its name.

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Grids are an important part of both online and offline layout. Eva created a custom webpage grid system this week using the Grid System Generator. Choosing from a variety of base templates, you can plug in custom page widths, margins, and column numbers to quickly create a CSS and XHTML-compliant base for rapid prototyping, development and production. What you do with your grid is up to you.

A post on Web design blog Six Revisions this week confirmed our notion that CSS3 sites are only as good as the experiences they create. Author Delwin Campbell explains that CSS3 hasn’t ushered in anything new in terms of fundamental design and visual presentation principles. And while cosmetic CSS3 properties work on the aesthetic level, they shouldn’t get in the way of the user experience. It’s tempting to go overboard with new CSS3 options, but “Because I can” is not a good reason for design decisions.

Want to start running, but need some motivation? Wayne thinks running away from Zombies could be the motivation you’re seeking. Zombies Run is a new interactive iPhone game that lets you experience the terror of approaching Zombies safely through your headphones. Keeping pace means remaining alive. And while you’re not actually in harm, the game will help prepare you for the inevitable zombie uprising.

An article in the London Review of Books on why we should care that Google knows a lot about us resonated with Daveed who knows enough to be critical of how personal information is collected and used. Once considering the implications, Google’s seemingly innocuous mission “to organise the world’s information and make it universally accessible and useful”, starts to lose its charming veneer.

While it seems to us that Google has done reasonably well not to betray the public’s trust even while photographing all the world’s streets or scanning all the world’s books, an ethical conundrum arises because Google is, in fact, in competition with other companies for the world’s information. The problem is that information shouldn’t be the property of only one company. On one hand, what company could compete with Google’s head start on information? And on the other hand, what other company would have the imagination to pursue these projects?

Finally, on a sad note, Steve Jobs died this week after a seven-year battle with pancreatic cancer. We’ve written about Jobs on Around the Office from time to time, largely due to the distinct vision he brought to technology. It goes without saying that he will be missed. As a true memorial, we hope that others are inspired by Jobs to bring creativity, insistence on perfection, and elegance to what they do.

Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links.

Internal links, in fact, can play a large role in how your pages are perceived by search engines.

Kobayashi Online Google Search

A Google search for Kobayashi Online yields result pages with different, descriptive titles.

The meta title has long been known to be a heavy weight when it comes to search engine snippits and page relevancy, but if Google sees fit to add words discovered through internal site links to the title, then it’s very possible that these links are evaluated at a similar level of importance. This is especially true if there’s a common element (or root term) among all internal links pointing to one particular page.

Suppose a website has the following navigation links: Home | About | Contact Us. And these three pages all have the exact same meta title, “Welcome to our Site!” The page results, shown in a Google search, could show: “Home – Welcome to our Site!”, “About – Welcome to our Site!” and “Contact Us – Welcome to our Site!”

In the realm of SEO, this kind of duplication, of course, should be avoided.

Having unique meta title tags for all site pages is one way to help reduce the chance of this happening. But the example above also illustrates a very interesting connection between internal links and the pages they point to. In our opinion, this shows that internal linkage is evaluated differently, and that there’s an important association between the text of a link and how it’s relevant to the page it points to, even internally.

It’s also important to link pages in a relevant way. Main navigation is usually fine, but links like “read more”, and “click here” are hardly descriptive. When creating a link, take advantage of the opportunity to describe the destination page without being too verbose. The focus should be on the root concepts (keywords) of the destination page. For this article, for instance, it would be wise to use keywords like “SEO” and “internal links” when linking to it from other pages.

Finally, if you’re using images for your links, use the “alt” property of the “img” tag and you’re set. But, again, be sure to make it concise and relevant.

The importance of having relevant internal (and external links) has helped many websites over the years. And in a game where every single point makes a difference, updating your internal links to be as relevant as possible might just give you the edge you need.

Quick Tips
Are your internal links effective? Take a look at your site and see if you pass these simple steps:

  • Navigation images have ALT text. If your site’s navigation links are images, they may say words like “About” or “Contact Us”, but search engines can easily overlook them. In order to make your image-based navigation comprehensible to search engines, the ALT text property for these images should be used.

    Example:

    <img src=”http://www.yoursite.com/getquote.gif” alt=”Get a free quote”>

  • Links have titles when appropriate. The text of a link, Search Engine Journal explains, is supposed to provide information on where the link will send the user. The title attribute of an link, however, is meant to “expand on the meaning of the link” through additional or advisory information.

    Example:

    <a href=”url” title=”Blog posts on website marketing”>Read more blog posts about website marketing</a>

    There is little evidence to suggest that link titles affect the way search engines perceive your site, but they have the potential to make it easier for site visitors to decide if that particular link has the content they’re looking for.

  • Internal links don’t just say “read more”; they use keywords that describe the linked page.

    Whenever creating a link, always think about ways to incorporate descriptive text with specific keywords. These keywords help search engines determine what the linked page is about, and this helps the page’s chance of being stumbled upon during a search.

  • Bonus: Do you have unique page titles?

    We talked earlier in this post about how page titles should be unique to each page on your site.Checking title tags is simple in most browsers. An easy way to check is to go to the page in question and check the title bar in the browser.

    If you use a tab-based browser like Internet Explorer 9, the title of each page is displayed on the corresponding tab, which can sometimes make it hard to see.

    In IE9, an easy way to check a page title is to click on the “add to favorites” tab. To do this, access the “Favorites” menu by clicking the star icon at the top right, and select the “Add to Favorites” option. The default test appearing in the “Name” field is the title of the page. Make note of the name, and then click “Cancel” or else you’ll add the page to your favorites.

    We’ll write about other ways to view and manage page titles such as using Google Webmaster Tools for meta tags in an upcoming Online Friendly post.

Do you need help with your website’s SEO? The SEO experts at Kobayashi Online are here to help!

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Daveed has been intrigued by a Google blog post on the apparently “hostile, organized campaign against Android” by a coalition including Microsoft, Oracle, Apple and others. But this battle is not being played out in the market, but rather in the courtroom in the form of “bogus” patent claims. Android competitors have attempted to impose licensing fees on Android devices that make it more expensive for phone manufacturers.

Eva was suspicious of the news that Internet Explorer users are less bright than users of other Web browsers. Indeed, the “study” turned out to be a prank. Nonetheless, tech blogs were quick to report the study, and many Web developers were willing to believe that those using older versions of IE many have lower IQ’s. While it may be frustrating to design websites that work with different browsers (even IE 6), it’s something we have to live with, and it’s wrong to ridicule users for the software they use… publicly.

While not everyone liked its 8-bit redesign, popular tech blog techcrunch.com impressed Brent with its top banner that remains in view as you scroll down the page. This is a great example of a Web design element that saves space and keeps navigation elements ever-present. A tutorial on CSS positioning from w3schools.com, will help you add this type of navigation to your website using absolute positioning.

David has been using Adobe’s new iPad apps to take Photoshop wherever he goes. The digital equivalent of an artist’s palette, Adobe Color Lava lets you mix colors using your fingertips to create custom swatches and five-swatch themes. He used this app to create a custom swatch inspired by Toronto, which includes colours such as the weathered blue of the Blue Jays’ logo at the Rogers Centre, the orange of Dupont subway station, and the off-white of the McLaughlin Planetarium at dusk.

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Kobayashi Online – Around the Office

On Thursday, Google launched a service that automatically speeds your webpage load times. This new service, known as Page Speed Service, fetches content from your servers, analyzes and rewrites your pages by applying Web performance best practices and serves them to end users using Google’s worldwide servers.

Roberto thinks Google’s new service marks a new direction for its Web optimization efforts, going further than simply making recommendations to the development community.

But it’s not only about optimization. A post from Search Engine Watch suggests that this service is offering “tricked out hosting”, given that Google will be making your pages faster by answering page requests. You will still have to have your own Web hosting, but the service will get the content from your regular host and cache it on Google’s servers, making it as much as 60 per cent quicker to load.

Google says that Page Speed Service is currently free of charge to a limited set of webmasters, but it’s intended to be a paid service. You can apply for Page Speed Service here.

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Daveed has been watching Microsoft attempt to get on the open source bandwagon. It has, in fact, coined the term “Open Surface” to describe a situation where the APIs, protocols and standards for the cloud platform are open, but not the underlying platform.

No one is forcing Microsoft to be open source and they could just ignore this so-called movement, but Daveed reckons that Microsoft’s sales and marketing department are keen on branding Microsoft as open source — likely because of the flack they may get from people asking them why their code is not open source.

Rather than just saying open source is not appropriate for their business model, Microsoft is saying it is open surface, which sounds similar but might be a totally different kettle of software patents, relying on their client’s presumed ignorance. This is a prospect that Daveed thinks is mighty dangerous.

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After getting a new laptop, Wayne has learned a lot about LCD technology through the problems he’s had… and has made some startling discoveries. While some manufacturers have warranties for dead pixels, it’s really hard to know the quality of the LCD screen because a display class is rarely, if ever, made clear to consumers. So you can buy a brand new laptop or LCD TV, and find that you’ve got dead or stuck pixels on the screen when you get it home.

The International Standardization Organization association came up with an LCD classification scheme, which has since been revised to have various classes from Class 0 in which panels are completely defect-free, to Class 3 that permits as many as 5 full bright pixels, 15 full dark pixels, and 50 single or double sub-pixels stuck on or off.

As it stands, we have no idea whether we’re getting a class 0, 1, 2 or 3 display. If consumers start pushing for this information, manufacturers will have to put it out there.

Until then, Wayne’s not saying don’t buy an LCD device, just that you need to know what you’re buying or you will find yourself with a display that is effectively broken, but not broken enough to get a new one.