25Aug

Design Focus: The National Film Board

Posted in General Tags: accessibility, content, mobile sites, navigation, NFB, Web design

“Design Focus” is a regular Online Friendly feature that examines well-designed sites to show how Web designers have overcome some of the challenges of their profession.

This week’s featured site: The National Film Board

The National Film Board of Canada is one of the country’s most respected institutions – this significantly raises the expectations for its website. In this post, the website experts at Kobayashi Online explain some of the challenges this site has overcome to live up to the organization’s reputation.

Delivering to different audiences: simultaneously

The NFB has produced more than 13,000 productions across a variety of topics with the purpose of provoking discussion and debate among audiences in Canada and around the world. The NFB website reflects this purpose and scope, housing hundreds of films both well-known and obscure side-by-side.

Many sites would suffer from this abundance of choice, but the NFB manages to show its vast selection without overwhelming online visitors. At the top of the page, NFB has feature content in a revolving javascript box to highlight certain titles to suggest some sure bets. For those with a particular interest or with a certain type of film in mind, the site’s video collection is searchable, and browsable based on categories such as “biography” and “hot topics”. There are also hand-selected playlists, which let visitors rely on others’ expertise to help them decide on films they would most enjoy.

Rather than being tedious, the NFB site makes the experience of sorting though its hundreds of films exciting by promoting discovery of different films, but it also provides the tools to make informed choices about what content you want to access.

With images turned off in Internet Explorer 9, the National Film Board blog retains its formatting and readability.

A focus on accessibility

The NFB site is a great example of online accessibility. It’s a government site, and all government sites have to conform to a huge set of rules for accessibility. But accessibility is also important if you consider just how many people live with disabilities, and the value you add to your site by providing an easy way for them to use your site.

If you visit the NFB site and turn off all your styles, you see the page sort of like an accessible browser would. The very first link is…”Skip to Content” and the second is “Accessibility” which talks about how they do have CC and DV content available and how to recognize and use it.

It’s very sophisticated how this is basically hidden from everyone but accessible browser users. And that’s just one of the basic rules of getting people with disabilities around your site a bit easier using very simple CSS. You’ll also notice how well the page falls apart without the style. It’s lengthy this way, but also illustrates how a design can break down elegantly.

There’s another reason to build accessibility into your site: all search crawlers view the Web as blind and deaf users. This means that the very same standards meant to improve site accessibility directly improve SEO performance.

The National Film Board site displays well on an Android phone.

Compatibility with different screen sizes

The NFB site was able to tackle the challenge of a world with extremely diverse screen sizes and conquered it elegantly with design and code.

The site adjusts for different widths, while always keeping the integrity of its design, user interface, and user experience from small to large. We tested it out on the iPhone 4 and a full-screen browser, and it looked wonderful on both.

Not many sites can encompass the width of a full 24” monitor and still look good. Most solve the problem with containment and centering, where anything past the left and right edges on a large monitor is “background”.

We did notice a small detail that was lacking. For the “Become a member” form, they didn’t use “type=email” for the email address field. Using type=email for the form field causes the iPhone to present a different keyboard (geared towards entering email addresses – with the @ & period readily available). For such a perfect site, we were surprised the NFB didn’t use it, but given that it’s fairly new, we’ll forgive them.

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25Aug

Search Engine Optimized: the importance of meaningful internal links

Posted in Website Marketing Tags: Google, internal links, meta tags, SEO, titles

Search engines use various methods for creating titles and descriptions (or snippits), and determining if your page is relevant to each search. They crawl for content contained within a web page’s meta tags including the “title” and “description” tags, but also page content that seems most relevant or useful. This means that various page elements are evaluated, including links from other pages on your website, known as internal links.

Internal links, in fact, can play a large role in how your pages are perceived by search engines.

A Google search for Kobayashi Online yields result pages with different, descriptive titles.

The meta title has long been known to be a heavy weight when it comes to search engine snippits and page relevancy, but if Google sees fit to add words discovered through internal site links to the title, then it’s very possible that these links are evaluated at a similar level of importance. This is especially true if there’s a common element (or root term) among all internal links pointing to one particular page.

Suppose a website has the following navigation links: Home | About | Contact Us. And these three pages all have the exact same meta title, “Welcome to our Site!” The page results, shown in a Google search, could show: “Home – Welcome to our Site!”, “About – Welcome to our Site!” and “Contact Us – Welcome to our Site!”

In the realm of SEO, this kind of duplication, of course, should be avoided.

Having unique meta title tags for all site pages is one way to help reduce the chance of this happening. But the example above also illustrates a very interesting connection between internal links and the pages they point to. In our opinion, this shows that internal linkage is evaluated differently, and that there’s an important association between the text of a link and how it’s relevant to the page it points to, even internally.

It’s also important to link pages in a relevant way. Main navigation is usually fine, but links like “read more”, and “click here” are hardly descriptive. When creating a link, take advantage of the opportunity to describe the destination page without being too verbose. The focus should be on the root concepts (keywords) of the destination page. For this article, for instance, it would be wise to use keywords like “SEO” and “internal links” when linking to it from other pages.

Finally, if you’re using images for your links, use the “alt” property of the “img” tag and you’re set. But, again, be sure to make it concise and relevant.

The importance of having relevant internal (and external links) has helped many websites over the years. And in a game where every single point makes a difference, updating your internal links to be as relevant as possible might just give you the edge you need.

Quick Tips
Are your internal links effective? Take a look at your site and see if you pass these simple steps:

Navigation images have ALT text. If your site’s navigation links are images, they may say words like “About” or “Contact Us”, but search engines can easily overlook them. In order to make your image-based navigation comprehensible to search engines, the ALT text property for these images should be used.
Example:

<img src=”http://www.yoursite.com/getquote.gif” alt=”Get a free quote”>

Links have titles when appropriate. The text of a link, Search Engine Journal explains, is supposed to provide information on where the link will send the user. The title attribute of an link, however, is meant to “expand on the meaning of the link” through additional or advisory information.
Example:

<a href=”url” title=”Blog posts on website marketing”>Read more blog posts about website marketing</a>

There is little evidence to suggest that link titles affect the way search engines perceive your site, but they have the potential to make it easier for site visitors to decide if that particular link has the content they’re looking for.
Internal links don’t just say “read more”; they use keywords that describe the linked page.
Whenever creating a link, always think about ways to incorporate descriptive text with specific keywords. These keywords help search engines determine what the linked page is about, and this helps the page’s chance of being stumbled upon during a search.
Bonus: Do you have unique page titles?
We talked earlier in this post about how page titles should be unique to each page on your site.Checking title tags is simple in most browsers. An easy way to check is to go to the page in question and check the title bar in the browser.

If you use a tab-based browser like Internet Explorer 9, the title of each page is displayed on the corresponding tab, which can sometimes make it hard to see.

In IE9, an easy way to check a page title is to click on the “add to favorites” tab. To do this, access the “Favorites” menu by clicking the star icon at the top right, and select the “Add to Favorites” option. The default test appearing in the “Name” field is the title of the page. Make note of the name, and then click “Cancel” or else you’ll add the page to your favorites.

We’ll write about other ways to view and manage page titles such as using Google Webmaster Tools for meta tags in an upcoming Online Friendly post.

Do you need help with your website’s SEO? The SEO experts at Kobayashi Online are here to help!

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19Aug

Around the Office: making a social logo, UX design is everywhere, more

Posted in Around the Office Tags: .net magazine, awards, Logo Design, online petition, social media, UX, Web design

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

If you want to know some of the many issues Eva considers when designing a logo, check out this recent post about how designing logos with social media marketing in mind. According to “12 Ways Your Logo Impacts Social Media Marketing”, designers need to make sure the logo translates well to a square thumbnail, can be consistent across platforms (like Facebook and Twitter), and that it’s not too visually complicated so that it can be resized. If designed well, a social-media-compliant logo can make your business seem more professional, reliable and trustworthy, communicate your story, and make clients happy to be associated with you.

We wrote about user experience (or UX) this week on Online Friendly, and the Kobayashi Online team has been on the lookout for some great examples of businesses incorporating online and offline touch points into all customer interactions. It’s interesting to note that organizations are able to build touch points into experiences that could cause disappointment to make that experience positive. If a visitor lands on your site on a page that doesn’t exist, a good “Error 404” page can help engage a visitor, and direct them back to your home page. This also happens in real life, which Brent discovered, when visiting a local burger shop that was closed. Chances are, he’ll be back.

Online community activism has been around for a while, but it seems to be growing in force as the Web and the real world becomes more intertwined. Daveed was among more than 45 thousand people have pledged their name to an online petition against closing local Toronto Public Library branches, and privatizing some or all of the library’s operations. The number of participants in this and other petitions suggest that social media is helping citizens band together for social causes within the city. We’ll have to see if the library petition will actually impact government actions.

Given the increasing number and variety of screens that need to be filled, David finds it no surprise that great Web design is more important than ever. This is one of the reasons he’s looking forward to this year’s .net Awards, organised by .net magazine. Public voting is open until September 30, and finalists will be chosen by an expert panel of judges. Good luck to all participants!

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18Aug

Creating website content for better user experiences

Posted in Website Content Tags: REI, touch points, UX

Modeling and designing your website’s user experience means attempting to understand all aspects of the user’s online and offline interaction with your company, and how the site is perceived, learned, and used in order to make informed decisions that will improve your users’ experiences.

Designing a great user experience or “UX” sounds like a tall order, but this post will provide you with some of the resources you’ll need to create content that will meet visitors’ expectations.

Web writing, Web design, and blogging consultant Lorelle VanFossen said in a recent presentation, “Every user experience journey begins with the words ‘I want…’, ‘I need…’ or ‘how to…’” Users will pursue a relationship with your organization while looking for answers to a want, need, or problem.

In her July 2011 presentation at the Word11 Prefix online conference, VanFossen laid out three UX pillars for website content:

Identify the needs, the wants, and the how to’s — The first step to UX design is identify what your visitors are looking for from their experience with your website. This requires research – it’s important for you and your designers not to rely solely on your own opinions and preferences. Talk to some trusted clients, conduct surveys, consult with subject matter experts, and do whatever else is needed to understand your visitors.
This knowledge will help you identify your target audience and articulate your user goals.
Find the key sources, and platforms — UX design requires some sleuthing to find out about the competition – what websites are luring in your potential visitors and how well they answer users’ needs.
It’s also important to note that the Internet has a complex topography, and you must identify where discussions are happening. They could be happening on blogs, Twitter, forums, or mailing lists, so make sure you look at all possible platforms.

By knowing what the current discussions are about and where they’re happening, you can identify competitors’ strategies, evaluate what topics are most popular so you can join the conversation with your own content – especially if you can identify content that is being overlooked.
Look for the gap and fill it — Once you know about your target audience, its goals, and what options they currently have, examine what competing websites are doing. Analyse their strengths and weaknesses, and determine the areas in which your website (and your organization) can complete, and in which ones it cannot.
You should be able to find a gap between what your target audience expects and what is currently available to them. This will help define the UX challenges to solve. For instance, if the competition is all competing on price, you can engineer a UX that emphasizes quality, customer service and support, product knowledge, or anything else that differentiates you.

For a small business that competes with larger corporations, this could be emphasizing the benefits of “local” or direct access to the owners. An independent burger joint, for instance, could discuss the locally sourced tomatoes and lettuce it uses, or show pictures of the business owners visiting a local farmers market to buy choice cuts of meat.

Finding your niche often involves asking yourself what the competition is not talking about.

Make your touch points count

Your website is a major point of customer interaction or “touch point”, but it certainly isn’t the only one. Roll your UX research into all your touch points. From an initial phone call to the payment of your invoice, there are various “touch points” with customers in a typical business relationship. VanFossen says “Touch points are the dots on the map of their journey, where they encounter your business.” She says, “These are the moments where you connect, and have an opportunity to create a relationship.”

UX Magazine suggests coming up with at least 10 touch points. Examples include sending a birthday card, or calling every month or quarter to ask how business is doing. These touch points are all opportunities to make a connection. One touch point we tried to perfect is our outgoing phone message. Call 416-410-3266 when you have a chance and let us know what you think of our (hopefully friendly and fun) message!

On our website, we thought an important touch point was our Contact Page. Instead of a generic number, we added all the people in our office to show how accessible (and friendly!) we are. We even had our ladybug help people find out “How do I get here?”

Website UX design can have a profound impact

A great example of a business that was able to change its online UX is outdoor sports and clothing store REI. A main part of the in-store REI experience is that employees can offer customers expert advice. Initially, the REI website didn’t offer the expertise provided at the brick-and-mortar store, which led customers to look elsewhere on the Web for product advice and reviews.

Recognizing this, UX designer Samantha Starmer helped translate the in-store experience into the online experience. by integrating expert advice and reviews into product pages. The site now includes dozens of online how-to articles and videos from REI’s vast pool of outdoor knowledge with timeless advice on topics like how to fit your backpack, and even more modern lessons like how to go “geocaching”.

Recreating the experience of having an expert on-hand while shopping online helped transform the UX at rei.com, making visitors more confident in their purchasing decisions, and reinforcing the impression that REI knows its products well, are focused on quality, and providing customers with the information they need.

For a small business touting the expertise of the owner and his or her availability, you could add an “Ask Bob” form. You could even integrate a live chat feature into your site using Google Talk or though a hosted service like Live2Support, or RealChat.

Gauging the effect of UX design

There are a variety of tools that you can use to identify user goals and gauge the quality of their UX. A simple way is to use tools like Google Analytics which provide statistics on your site’s visitors. Google Analytics can be used to help determine if your website is meeting your business goals, and it can be set up to show traffic changes over time. It can also specifically help track conversions, search traffic and keywords used, traffic location, and the effect of social networks.

The regular use of an analytics tool, along with a heavy dose of clever analysis, can help you make informed decisions on the direction of your UX design.

Make sure that you benefit too

The hallmark of a good UX is that customers get what they want, what they need, and you get what you want. You have to make UX choices that don’t just satisfy visitor needs, but ones that also meet your organization’s goals. For instance, you could make it easy for visitors to get valuable information by giving away your knowledge in a whitepaper or report for free, but you lose an opportunity to gain a lead. Instead, try providing a Call To Action (or CTA) form that gives your knowledge in exchange for the visitors contact information. Good UX means that everyone wins.

Have any UX challenges or experiences you want to share? Please let us know!

We’ll be covering more UX topics on Online Friendly, and Kobayashi Online is always available to help you align your website UX and your specific business goals.

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12Aug

Around the Office: Social media not cause for riot, a look at remarketing, more

Posted in Around the Office Tags: CSS 3, Microsoft Lync, remarketing, social media, VoIP, Web design

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

We’ve been hearing a lot this week about the riots in London. Daveed found it interesting that the British Prime Minister David Cameron is quick to blame Social Media for the unrest in the UK, but he should really be looking at the root causes of the disorder and chaos. In a Guardian editorial, well-known comedian Russell Brand makes a serious attempt to understand why so many people, especially youths, feel disconnected from the cities where they live. He comes to the conclusion: “If we don’t want our young people to tear apart our communities then don’t let people in power tear apart the values that hold our communities together.”

Brent has been loving the concept of remarketing, which lets marketers show ads to users who’ve previously visited your website. Remarketing is another tool to help match the right people with the right message, and some think of it as a way to get a second chance to convert a potential customer after they’ve left your site. But once you’re aware of remarketing, Brent says, it becomes apparent how many ads are for sites you’re already visited.

Kobayashi Online has been raving about its hosted Microsoft Lync solution from ThinkTel, a Canadian leader in IP-based business communications. As Brent explains, the VoIP solution used at the office actually looks and feels like a regular desktop phone setup. Plus, it features integration with Microsoft’s Outlook email software and Microsoft Exchange. This makes the team more organized, and actually saves the company money.

Are images slowing your website down? David thinks that CSS 3 shapes will help reduce our dependence on images, and still let us design attractive webpages. One thing to keep in mind, however, is that not all of the code works in every Web browser, so we’re likely not going to say goodbye to JPGs, GIFs, and PNGs any time soon.

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09Aug

Top Ten Checklist for Email Blasts

Posted in Website Marketing Tags: CAN-SPAM, checklist, Constant Contact, email marketing, FISA, MailChimp

We’ve been writing about the benefits of email marketing on Online Friendly, and we wanted to share some tips that will help your organization’s email campaign go well.

Thinking about sending out an email blast for the first time or want to improve your existing efforts? We put together this checklist to give you a good chance of getting the most out of your email marketing campaign.

Tell people about your mailing list — Developing an email list is essential to your email marketing campaign. Place a “subscribe to our newsletter” or “get email updates” link prominently on your website, on your social media profiles, and in your email signature. If you have a brick-and-mortar store or office, make sure to promote your email marketing initiatives there too.
Comply with local laws when building your mailing list –Don’t just add anyone to your list. The American CAN-SPAM act and recently passed Canadian regulations make it legally risky for you to add people to your mailing list without their consent. For advice on compliance for Canadian companies, we found this resource useful: “The Marketers Guide to Applying FISA” (pdf).
Make sure the message is from you — When sending a message, make sure that your organization is in the “From” label, so that subscribers know who sent the email. Send your emails using an email address from your domain. Webmail programs such as Gmail can, with a little work, be set up to use your domain email. Also, try not to change your sending address because it may force subscribers to change their spam filter to the new address, which can be an annoyance.
Write headlines that people will click — A compelling subject line is crucial to having your email opened: Don’t leave it blank! Also, generic titles like “Newsletter #3” aren’t as enticing as ones that are more descriptive like “Newsletter #3: Top Ten Email Blast Checklist”.
Send relevant content — Make sure your content is relevant to your subscribers. Don’t fill emails with extraneous information. Think about your subscribers’ needs and write content that will appeal to them. If your subscribers fall into markedly different camps, divide them into different segments and send different emails to meet their specific needs.
Proofread your email — We all like having a laugh at typos, but it’s not always funny when someone points out one of your mistakes. It’s important to make sure that your email is free of typos and grammatical errors. Read your email carefully, and have someone else read it if you can.
Avoid attachments – Instead of attaching images and files in an email blast, send HTML emails that show up as soon as the person views the email. By doing this, your email will have a greater, more immediate impact because people don’t have to take a second step to see the image or other information.
Consider a third-party email service — Email services such as Constant Contact, and MailChimp provide many advantages over sending email from a typical email account. These services feature customizable newsletter templates that give your email greater visual impact, user management capabilities to keep track of subscribers automatically, statistics on what has been opened, forwarded, deleted, and clicked on, and more.
If you decide to use Constant Contact, it has a marketplace where you can find designers and other qualified service providers, including Kobayashi Online.
Give them something to click — An email blast should provide your subscribers with a next step. Whether it’s signing up for your service, going to your website or brick-and-mortar store for a discount, contacting you for a product demonstration, or anything else, your email should provide a call to action. By clearly presenting the next step the recipient should take, you’re making it easier for them to complete a desired action, and reducing confusion.
Send email blasts regularly — With email marketing, you should try to send email blasts regularly, but not too regularly. Every two to four weeks is a good goal for most businesses. Any longer and it will be hard to keep your customer thinking about you when it comes time for them to, say, make a purchase. Decide on a realistic schedule and stick to it.

Creating an email marketing campaign can be hard work, but we think email marketing is worth the effort, since it helps build and deepen your relationship with your customers and prospective clients.

Have any email marketing tips to share? Need help with your email marketing campaign? Please let us know. We’re here to help!

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05Aug

Around the Office: Android’s patent angst, TechCrunch’s smart design, more

Posted in Around the Office Tags: Adobe, Adobe Color Lava, Android, Apple, CSS, Google, Internet Explorer, iPad, Microsoft, Oracle, Web design

Around the Office is a weekly group blog that shows what the OnlineFriendly.biz team and Kobayashi Online have found interesting, funny, poignant, or otherwise notable over the past week.

Daveed has been intrigued by a Google blog post on the apparently “hostile, organized campaign against Android” by a coalition including Microsoft, Oracle, Apple and others. But this battle is not being played out in the market, but rather in the courtroom in the form of “bogus” patent claims. Android competitors have attempted to impose licensing fees on Android devices that make it more expensive for phone manufacturers.

Eva was suspicious of the news that Internet Explorer users are less bright than users of other Web browsers. Indeed, the “study” turned out to be a prank. Nonetheless, tech blogs were quick to report the study, and many Web developers were willing to believe that those using older versions of IE many have lower IQ’s. While it may be frustrating to design websites that work with different browsers (even IE 6), it’s something we have to live with, and it’s wrong to ridicule users for the software they use… publicly.

While not everyone liked its 8-bit redesign, popular tech blog techcrunch.com impressed Brent with its top banner that remains in view as you scroll down the page. This is a great example of a Web design element that saves space and keeps navigation elements ever-present. A tutorial on CSS positioning from w3schools.com, will help you add this type of navigation to your website using absolute positioning.

David has been using Adobe’s new iPad apps to take Photoshop wherever he goes. The digital equivalent of an artist’s palette, Adobe Color Lava lets you mix colors using your fingertips to create custom swatches and five-swatch themes. He used this app to create a custom swatch inspired by Toronto, which includes colours such as the weathered blue of the Blue Jays’ logo at the Rogers Centre, the orange of Dupont subway station, and the off-white of the McLaughlin Planetarium at dusk.

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02Aug

Advantages of using an email marketing service for your campaign

Posted in Website Marketing Tags: Constant Contact, email marketing, iContact, MailChimp, Mailigen

Last week, we wrote about the purposes of email marketing, as well as some of the advantages it has over other forms of marketing such as social media. In this post, we’re going to look at some of the advantages of using online services to managing your email marketing campaign.

What you want for your email marketing campaign is a service that lets you build email address databases, launch and track targeted campaigns, and be certain that you email reaches the intended recipient. Services such as MailChimp, Mailigen, iContact, and Constant Contact are able to deliver on all these criteria, but differ in some specific areas.

Because these email marketing services are constantly changing and adding features over time, we’ll leave it up to you to determine which best meets your needs and budget. This post will, however, familiarize you with the common key features of these email services.

The tools outlined below could make your email marketing efforts easier and more effective:

Database tools – Managing a large email list can be very difficult. Email marketing services let you create an email address database manually, but also offer links you can place on your webpages that let visitors voluntarily sign up for email updates. If they decide to unsubscribe, this is recorded in the database automatically. Automatic subscribe and unsubscribe functionality means managing your email list will be simpler, and less prone to inevitable human error.

Managing campaigns – Your email list will have people with different needs. In order to make targeted campaigns, you can choose to send emails to particular segments of your mailing list. For instance, a record label could divide their email contacts into fans of different genres of music. The label could send email blasts about its new jazz releases to its jazz fans, and classical releases to its classical music fans. This way, your audience will feel that your emails meet their specific purpose.

Newsletter Design – Some email service providers such as MailChimp offer a visual online editor that can be used to create the HTML and text layout of your email blasts. If you want help designing your newsletter, there are many design firms that are willing to create a custom template for your business that will work for your specific email service provider. Constant Contact has a marketplace where you can find designers and other service providers, including Kobayashi Online.

Mergetags – Mergetags are simple lines of code that let you customize emails to automatically add a name or other information to make your mass email seem more personal. Mergetags can be different between service providers, but they generally work by placing a tag like [NAME] where you want to put the recipient’s name. They are simple to get the hang of, and give your emails some additional authenticity.

Tracking opens and clicks – As we’ve written before, it’s important to measure your online marketing efforts, and it’s no less important to for email marketing campaigns. Many email services let you measure how many people opened the emails you sent, and how many clicked through to your website. Some services also offer integration with Google Analytics, so that you can monitor your email campaigns alongside your website’s visitors.

Making sure your emails are not considered spam – If an email service like Hotmail receives a certain volume of spam complaints about your email, they will blacklist your sending IP address and your messages will no longer be delivered to that service, eliminating a large segment of your list.

To help prevent Internet service providers from classifying your emails as spam, third-party email solutions will provide guidelines for its users to meet CAN SPAM regulation requirements, and warn or ban users who do not behave.

If a user misbehaves, third-party services generally have relationships with major ISPs to ensure the IPs used to send the messages aren’t blacklisted, helping ensure you and everyone else using their service can send marketing emails. Without a third party solution, you would typically have to contact the ISP directly to remove the blacklist.

Scheduling email blasts – Many mail applications allow you to create an email campaign, and then have it automatically delivered at a specified time. MailChimp lets you drop your message in inboxes around the world at an optimal time, such as when people typically wake up. This means that your message will be sent at 7pm in Toronto, and 7pm in Tokyo, local time

While it’s possible to execute an email marketing campaign using a regular email account, there are many advantages to using an email marketing service. Not only do these services make it easier to manage your campaign, but they also help ensure that the most people receive your messages as possible.

Need more help with your email marketing campaign? We’re here to help! Post a comment or talk with a specialist at Kobayashi Online.

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Design Focus: The National Film Board

Search Engine Optimized: the importance of meaningful internal links

Creating website content for better user experiences

Top Ten Checklist for Email Blasts

Around the Office: Android’s patent angst, TechCrunch’s smart design, more

Advantages of using an email marketing service for your campaign

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